*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
--orange: #FF5C00;
--orange-h: #e05000;
--navy: #0D0F1A;
--navy-2: #2a2d3e;
--navy-3: #6b6f82;
--white: #ffffff;
--off: #f7f7f6;
--border: #ebebea;
--serif: 'Instrument Serif', Georgia, serif;
--sans: 'DM Sans', system-ui, sans-serif;
--pill: 100px;
--r: 12px;
--r-lg: 20px;
}

html { scroll-behavior: smooth; }
body {
font-family: var(--sans);
background: var(--white);
color: var(--navy);
-webkit-font-smoothing: antialiased;
overflow-x: hidden;
}

/* ── SHARED ── */
.tag {
display: inline-flex; align-items: center; gap: 6px;
font-size: 11px; font-weight: 600; letter-spacing: .1em;
text-transform: uppercase; color: var(--orange); margin-bottom: 20px;
}
.tag::before { content: ''; width: 20px; height: 2.5px; background: var(--orange); border-radius: 2px; display: block; }

h2 { font-family: var(--serif); font-size: clamp(32px, 4vw, 50px); line-height: 1.1; letter-spacing: -.5px; color: var(--navy); }
h2 em { font-style: italic; color: var(--orange); }
p.sub { font-size: 16px; font-weight: 300; color: var(--navy-3); line-height: 1.75; }

.btn {
display: inline-flex; align-items: center; gap: 8px;
padding: 12px 26px; border-radius: var(--pill);
font-family: var(--sans); font-size: 14px; font-weight: 500;
cursor: pointer; text-decoration: none; border: none; transition: all .2s;
}
.btn-orange { background: var(--orange); color: #fff; }
.btn-orange:hover { background: var(--orange-h); transform: translateY(-2px); box-shadow: 0 8px 24px rgba(255,92,0,.28); }
.btn-dark { background: var(--navy); color: #fff; }
.btn-dark:hover { background: var(--navy-2); transform: translateY(-2px); }
.btn-ghost { background: transparent; color: var(--navy); border: 1.5px solid var(--border); }
.btn-ghost:hover { border-color: var(--navy); }
.btn-lg { padding: 15px 34px; font-size: 15px; }

/* ── EMAIL INPUT ── */
.email-in {
padding: 15px 22px; border: 1.5px solid var(--border);
border-radius: var(--pill); font-family: var(--sans);
font-size: 15px; color: var(--navy); outline: none;
transition: border-color .2s; background: var(--white);
}
.email-in:focus { border-color: var(--orange); }
.email-in::placeholder { color: var(--navy-3); }

/* ── NAV ── */
nav {
position: fixed; top: 0; left: 0; right: 0; z-index: 100;
height: 62px; padding: 0 52px;
display: flex; align-items: center; justify-content: space-between;
background: rgba(255,255,255,.92);
backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px);
border-bottom: 1px solid var(--border); transition: box-shadow .3s;
}
.logo {
font-family: var(--serif); font-size: 22px; color: var(--navy);
text-decoration: none; letter-spacing: -.3px;
display: flex; align-items: center; gap: 5px;
}
.logo-mark { width: 9px; height: 9px; border-radius: 50%; background: var(--orange); animation: pop 2.5s ease-in-out infinite; }
@keyframes pop { 0%,100% { transform: scale(1); } 50% { transform: scale(1.5); } }
.nav-links { display: flex; align-items: center; gap: 32px; }
.nav-link { font-size: 14px; color: var(--navy-3); text-decoration: none; transition: color .2s; }
.nav-link:hover { color: var(--navy); }

/* ── HERO ── */
.hero {
min-height: 100vh;
display: flex; align-items: center; justify-content: center; flex-direction: column;
text-align: center; padding: 112px 52px 72px;
}
.hero-pill {
display: inline-flex; align-items: center; gap: 8px;
padding: 5px 14px; border-radius: var(--pill);
border: 1.5px solid var(--orange);
font-size: 12px; font-weight: 500; color: var(--orange);
margin-bottom: 40px; animation: fadeUp .5s ease both;
}
.hero-pill-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--orange); }
h1 {
font-family: var(--serif);
font-size: clamp(52px, 9vw, 100px);
line-height: 1.02; letter-spacing: -2.5px; color: var(--navy);
max-width: 800px; margin-bottom: 28px;
animation: fadeUp .5s .08s ease both;
}
h1 em { font-style: italic; color: var(--orange); }
.hero-sub {
font-size: 18px; font-weight: 300; color: var(--navy-3);
max-width: 500px; line-height: 1.72; margin: 0 auto 36px;
animation: fadeUp .5s .16s ease both;
}
.hero-form {
display: flex; align-items: center; justify-content: center;
gap: 10px; flex-wrap: wrap;
animation: fadeUp .5s .24s ease both;
}
.hero-form .email-in { width: 280px; }
.hero-footnote { font-size: 12px; color: var(--navy-3); margin-top: 16px; animation: fadeUp .5s .32s ease both; }

/* ── STRIP ── */
.strip { padding: 36px 0; border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); overflow: hidden; }
.strip-label { text-align: center; font-size: 11px; font-weight: 500; letter-spacing: .1em; text-transform: uppercase; color: var(--navy-3); margin-bottom: 22px; }
.marquee { display: flex; gap: 56px; width: max-content; animation: scroll 26s linear infinite; }
.marquee:hover { animation-play-state: paused; }
.marquee span { font-family: var(--serif); font-size: 14px; color: var(--navy); opacity: .25; white-space: nowrap; }
@keyframes scroll { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* ── PROBLEM ── */
.problem { padding: 100px 52px; max-width: 1160px; margin: 0 auto; display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: center; }
.pain-list { list-style: none; margin-top: 32px; display: flex; flex-direction: column; gap: 12px; }
.pain-item {
display: flex; align-items: flex-start; gap: 14px;
padding: 16px 20px; border-radius: var(--r);
border: 1px solid var(--border); background: var(--off);
font-size: 14px; color: var(--navy-3); line-height: 1.65;
transition: border-color .2s, transform .2s;
}
.pain-item:hover { border-color: var(--orange); transform: translateX(4px); color: var(--navy-2); }
.pi-icon { font-size: 18px; flex-shrink: 0; margin-top: 1px; }

.diag { border: 1px solid var(--border); border-radius: var(--r-lg); overflow: hidden; }
.diag-header { padding: 14px 20px; background: var(--navy); display: flex; align-items: center; gap: 8px; }
.diag-dot { width: 10px; height: 10px; border-radius: 50%; }
.diag-body { padding: 20px; display: flex; flex-direction: column; gap: 10px; background: var(--off); }
.diag-tool {
display: flex; align-items: center; gap: 12px;
padding: 11px 14px; background: var(--white);
border: 1px solid var(--border); border-radius: var(--r); font-size: 13px;
}
.diag-tool.dim { opacity: .35; }
.diag-chip { width: 28px; height: 28px; border-radius: 7px; display: flex; align-items: center; justify-content: center; font-size: 14px; flex-shrink: 0; }
.diag-info { flex: 1; }
.diag-info b { display: block; font-weight: 500; font-size: 12px; color: var(--navy); }
.diag-info s { font-size: 11px; color: var(--navy-3); font-style: normal; }
.diag-divider { display: flex; align-items: center; gap: 8px; font-size: 10px; letter-spacing: .06em; text-transform: uppercase; color: var(--navy-3); }
.diag-divider::before, .diag-divider::after { content: ''; flex: 1; height: 1px; border-top: 1px dashed var(--border); }
.diag-result { padding: 14px 16px; background: var(--orange); border-radius: var(--r); font-size: 13px; color: #fff; line-height: 1.6; }
.diag-result strong { font-weight: 600; display: block; margin-bottom: 3px; }

/* ── HOW ── */
.how { padding: 96px 52px; background: var(--navy); }
.how-inner { max-width: 1160px; margin: 0 auto; }
.how .tag { color: var(--orange); }
.how .tag::before { background: var(--orange); }
.how h2 { color: #fff; margin-bottom: 56px; }
.how h2 em { color: var(--orange); }
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px; }
.step { padding: 36px 32px; border-right: 1px solid rgba(255,255,255,.08); transition: background .25s; }
.step:last-child { border-right: none; }
.step:hover { background: rgba(255,255,255,.03); }
.step-num { font-family: var(--serif); font-size: 11px; color: var(--orange); letter-spacing: .08em; margin-bottom: 24px; display: block; }
.step-icon { font-size: 30px; margin-bottom: 18px; display: block; filter: brightness(0) invert(1); }
.step:last-child .step-icon { filter: none; color: #fff; font-size: 30px; }
.step-title { font-family: var(--serif); font-size: 22px; color: #fff; margin-bottom: 12px; letter-spacing: -.2px; }
.step-body { font-size: 14px; font-weight: 300; color: rgba(255,255,255,.5); line-height: 1.72; }

/* ── FEATURES ── */
.features { padding: 100px 52px; max-width: 1160px; margin: 0 auto; }
.feat-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; border: 1px solid var(--border); border-radius: var(--r-lg); overflow: hidden; margin-top: 52px; background: var(--border); }
.feat { padding: 36px; background: var(--white); transition: background .2s; cursor: default; }
.feat:hover { background: var(--off); }
.feat-label { font-size: 11px; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; color: var(--orange); margin-bottom: 14px; display: block; }
.feat-title { font-family: var(--serif); font-size: 22px; color: var(--navy); margin-bottom: 10px; letter-spacing: -.2px; }
.feat-body { font-size: 14px; font-weight: 300; color: var(--navy-3); line-height: 1.72; }

/* ── AUDIENCE ── */
.audience { padding: 96px 52px; background: var(--off); border-top: 1px solid var(--border); }
.aud-inner { max-width: 1160px; margin: 0 auto; display: grid; grid-template-columns: 1fr 1fr; gap: 72px; align-items: start; }
.aud-cards { display: flex; flex-direction: column; gap: 12px; }
.aud-card { background: var(--white); border: 1.5px solid var(--border); border-radius: var(--r-lg); padding: 16px 20px; display: flex; align-items: center; gap: 14px; transition: border-color .2s; }
.aud-card.hi { border-color: var(--orange); }
.aud-card:hover { border-color: var(--orange); }
.aud-av { width: 36px; height: 36px; border-radius: 50%; flex-shrink: 0; display: flex; align-items: center; justify-content: center; font-size: 18px; }
.aud-name { font-size: 14px; font-weight: 500; color: var(--navy); display: block; }
.aud-role { font-size: 12px; color: var(--navy-3); }
.aud-badge { margin-left: auto; flex-shrink: 0; padding: 4px 10px; border-radius: var(--pill); font-size: 11px; font-weight: 500; color: var(--orange); border: 1px solid var(--orange); }
.aud-badge.off { color: var(--navy-3); border-color: var(--border); }

/* ── QUOTES ── */
.quotes { padding: 100px 52px; max-width: 1160px; margin: 0 auto; }
.q-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 52px; }
.qcard { border: 1px solid var(--border); border-radius: var(--r-lg); padding: 30px; transition: transform .25s, box-shadow .25s; }
.qcard:hover { transform: translateY(-4px); box-shadow: 0 16px 40px rgba(0,0,0,.07); }
.qmark { font-family: var(--serif); font-size: 48px; line-height: .8; color: var(--orange); display: block; margin-bottom: 18px; }
.qtext { font-family: var(--serif); font-style: italic; font-size: 16px; line-height: 1.65; color: var(--navy); margin-bottom: 24px; }
.qauthor { display: flex; align-items: center; gap: 10px; }
.qav { width: 32px; height: 32px; border-radius: 50%; border: 1.5px solid var(--border); display: flex; align-items: center; justify-content: center; font-size: 15px; }
.qname { font-size: 13px; font-weight: 500; color: var(--navy); display: block; }
.qrole { font-size: 11px; color: var(--navy-3); }

/* ── STATS ── */
.stats { background: var(--orange); padding: 64px 52px; }
.stats-inner { max-width: 1160px; margin: 0 auto; display: grid; grid-template-columns: repeat(4, 1fr); gap: 32px; text-align: center; }
.stat-n { font-family: var(--serif); font-size: 54px; font-weight: 400; color: #fff; display: block; letter-spacing: -1.5px; line-height: 1; margin-bottom: 8px; }
.stat-l { font-size: 13px; font-weight: 300; color: rgba(255,255,255,.7); }

/* ── CTA ── */
.cta { padding: 120px 52px; text-align: center; border-top: 1px solid var(--border); }
.cta-inner { max-width: 560px; margin: 0 auto; }
.cta h2 { font-size: clamp(38px, 6vw, 62px); margin-bottom: 18px; }
.cta .sub { max-width: 400px; margin: 0 auto 44px; }
.cta-form { display: flex; gap: 10px; max-width: 420px; margin: 0 auto; }
.cta-form .email-in { flex: 1; }
.cta-note { font-size: 12px; color: var(--navy-3); margin-top: 16px; }

/* ── FOOTER ── */
footer { padding: 44px 52px; border-top: 1px solid var(--border); display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 20px; }
.footer-copy { font-size: 12px; color: var(--navy-3); }
.footer-email { font-size: 13px; color: var(--navy-3); text-decoration: none; transition: color .2s; }
.footer-email:hover { color: var(--navy); }

/* ── ANIMATIONS ── */
@keyframes fadeUp { from { opacity: 0; transform: translateY(20px); } to { opacity: 1; transform: translateY(0); } }
.reveal { opacity: 0; transform: translateY(24px); transition: opacity .55s ease, transform .55s ease; }
.reveal.in { opacity: 1; transform: translateY(0); }

/* ── RESPONSIVE ── */
@media (max-width: 860px) {
nav { padding: 0 24px; }
.nav-links { display: none; }
.hero { padding: 100px 24px 60px; }
.hero-form { flex-direction: column; align-items: stretch; max-width: 320px; margin: 0 auto; }
.hero-form .email-in { width: 100%; }
.problem { grid-template-columns: 1fr; gap: 48px; padding: 64px 24px; }
.steps { grid-template-columns: 1fr; }
.step { border-right: none; border-bottom: 1px solid rgba(255,255,255,.08); }
.feat-grid { grid-template-columns: 1fr; background: none; border: none; gap: 16px; }
.feat { border: 1px solid var(--border); border-radius: var(--r-lg); }
.aud-inner { grid-template-columns: 1fr; gap: 40px; }
.q-grid { grid-template-columns: 1fr; }
.stats-inner { grid-template-columns: repeat(2, 1fr); }
.how, .features, .audience, .quotes, .cta { padding-left: 24px; padding-right: 24px; }
.cta-form { flex-direction: column; }
footer { flex-direction: column; align-items: flex-start; padding: 32px 24px; }
}

/* ── BLOG ── */

.blog-hero { padding: 120px 52px 56px; text-align: center; border-bottom: 1px solid var(--border); }
.blog-hero h1 { font-family: var(--serif); font-size: clamp(36px, 5vw, 56px); color: var(--navy); margin-bottom: 12px; line-height: 1.1; }
.blog-hero p { font-size: 16px; font-weight: 300; color: var(--navy-3); max-width: 480px; margin: 0 auto; }

.blog-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; max-width: 1040px; margin: 0 auto; padding: 64px 52px 96px; }

.blog-card { display: block; text-decoration: none; color: inherit; border: 1px solid var(--border); border-radius: var(--r-lg); overflow: hidden; background: var(--white); transition: background .15s, border-color .15s, transform .2s; }
.blog-card:hover { background: var(--off); border-color: var(--orange); transform: translateY(-3px); }
.blog-card-img { width: 100%; aspect-ratio: 16/9; object-fit: cover; display: block; background: var(--off); }
.blog-card-body { padding: 24px 28px 28px; }
.blog-card-title { font-family: var(--serif); font-size: 21px; color: var(--navy); margin: 10px 0 10px; line-height: 1.25; }
.blog-card-excerpt { font-size: 14px; font-weight: 300; color: var(--navy-3); line-height: 1.65; margin-bottom: 18px; }
.blog-card-meta { font-size: 12px; color: var(--navy-3); display: flex; gap: 16px; }

.article-header { max-width: 700px; margin: 0 auto; padding: 80px 24px 0; }
.article-header .tag { margin-bottom: 20px; }
.article-header h1 { font-family: var(--serif); font-size: clamp(28px, 4vw, 44px); line-height: 1.15; color: var(--navy); margin-bottom: 20px; }
.article-meta { font-size: 13px; color: var(--navy-3); display: flex; gap: 20px; margin-bottom: 36px; }
.article-hero-img { max-width: 860px; margin: 0 auto; padding: 0 24px 0; display: block; }
.article-hero-img img { width: 100%; border-radius: var(--r-lg); display: block; }

.prose { max-width: 700px; margin: 0 auto; padding: 48px 24px 96px; }
.prose h2 { font-family: var(--serif); font-size: clamp(22px, 3vw, 28px); color: var(--navy); margin: 52px 0 16px; line-height: 1.2; }
.prose h3 { font-family: var(--serif); font-size: 19px; color: var(--navy); margin: 36px 0 12px; }
.prose p { font-size: 16px; font-weight: 300; line-height: 1.8; color: var(--navy-3); margin: 0 0 22px; }
.prose ul, .prose ol { padding-left: 24px; margin: 0 0 22px; }
.prose li { font-size: 16px; font-weight: 300; line-height: 1.75; color: var(--navy-3); margin-bottom: 8px; }
.prose strong { font-weight: 600; color: var(--navy); }
.prose em { font-style: italic; }
.prose a { color: var(--orange); text-decoration: none; border-bottom: 1px solid rgba(255,92,0,.3); transition: border-color .15s; }
.prose a:hover { border-bottom-color: var(--orange); }
.prose img { width: 100%; border-radius: var(--r-lg); margin: 32px 0; display: block; }
.prose blockquote { border-left: 3px solid var(--orange); padding: 4px 0 4px 24px; margin: 36px 0; }
.prose blockquote p { font-style: italic; color: var(--navy); margin: 0; }
.prose hr { border: none; border-top: 1px solid var(--border); margin: 52px 0; }
.prose pre { background: var(--navy); color: #e5e7eb; border-radius: var(--r); padding: 20px 24px; overflow-x: auto; margin: 28px 0; font-size: 13px; line-height: 1.6; }
.prose code { font-family: ui-monospace, monospace; font-size: 13px; background: var(--off); border: 1px solid var(--border); padding: 2px 6px; border-radius: 4px; }
.prose pre code { background: none; border: none; padding: 0; color: inherit; }

.blog-cta { border-top: 1px solid var(--border); padding: 80px 24px; text-align: center; }
.blog-cta h2 { font-family: var(--serif); font-size: clamp(28px, 4vw, 40px); color: var(--navy); margin-bottom: 12px; }
.blog-cta p { font-size: 15px; font-weight: 300; color: var(--navy-3); margin-bottom: 28px; }
.blog-cta .cta-form { max-width: 460px; margin: 0 auto; }

@media (max-width: 860px) {
  .blog-hero { padding: 96px 24px 40px; }
  .blog-grid { grid-template-columns: 1fr; padding: 40px 24px 64px; }
  .article-header { padding: 72px 24px 0; }
  .article-hero-img { padding: 0 24px; }
  .blog-cta { padding: 60px 24px; }
}