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CPM Calculator for media planning
Your reach economics are only as clean as your impression costs. Calculate CPM with clear budget scenarios and efficiency thresholds, no spreadsheet cleanup.
Total campaign cost in your currency
Total ad impressions delivered
Projected spend at this target efficiency
Required CPM to stay in budget at current impressions
Your Results
CPM benchmarked — now decide where reach is worth paying for.
Duct turns CPM, CTR, and conversion signals into a weekly brief so media teams can catch expensive inefficiency early.
What this means
CPM tells you the price of reach. It doesn't tell you whether that reach drives outcomes.
To answer that, you need CPM connected to click quality, conversion rate, and channel-level revenue impact. Duct does that cross-channel synthesis weekly so you can reallocate spend with confidence.
See how Duct works →