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ROAS Calculator for paid performance teams
Your budget decisions are only as good as your efficiency signal. Calculate ROAS with clear target gaps and spend guardrails, no spreadsheet cleanup.
Media cost for the same scope as attributed revenue
Conversion value attributed to those ads (same window)
As a multiple (e.g. 4 for 4×), not a percent
Rough contribution check on revenue after COGS
Your Results
ROAS benchmarked — now decide what to scale next.
Duct turns your ROAS, spend, and conversion signals into a weekly brief that flags which campaigns deserve more budget.
What this means
ROAS tells you efficiency in one view. It doesn't tell you which levers to pull next week.
That requires reading ROAS beside CPC, CPA, and conversion movement across channels. Duct does that synthesis for you each week and highlights where budget shifts are most likely to produce profitable growth.
See how Duct works →